Marc Goodwin
New Patient Flow
Marc Goodwin
New Patient Flow
Turning your 20-30% open rates of the emails you send into 95-100% is easier than you think…
Just send the messages via a channel that isn’t as ‘busy’ as email is.
With email we have so much incoming mail it’s impossible to read everything that comes through. With Gmail’s promotions and social folders and Outlook’s clutter folder it’s getting harder to get into peoples direct inbox and be seen and read.
On top of that, a lot of good emails go to Junk folders.
However, when users receive a message via Facebook messenger on their phone – they will almost always open it.
This channel doesn’t have the clutter that email has yet, it hasn’t been burned by years of sloppy marketing. Plus, usually what people receive via this channel is from friends – which creates a habit of always opening.
This is why, by simply sending your offers and messages via Facebook Chatbots – you can instantly get almost 100% open rates and often above 50% click-through rates.
There’s half a chance you would have experienced this before, and have received a message via Facebook from a brand page. Or, when you’ve gone to message a brand Facebook page, you’ve had to click ‘get started’ first, then you’re presented with a welcome message and usually a few options to click.
If you haven’t experienced this, here’s a quick example I’ve prepared for you so you can see how it works:
Click here to experience an example chatbot sequence
Great question!
Building subscribers to your page chatbot now is like the people who first started building their email list – there is definitely a huge advantage in being a first mover with this, and you’ll get so much more out of it than the other businesses who jump on it in 3 years time when it’s more saturated and becomes more cluttered.
There are a bunch of ways you can start to build your subscribers:
Don’t delay this and be a late adopter, get the rewards from it now while not too many other brands are using it.
Imagine being able to send out a blog post, or promote an offer, and having 100% of your audience open and read it.
How much do you think that will impact bookings each time you send out a message?
Don’t forget, it’s still crucial to send timely info and offers to people who have data showing they’re open to it. Make a community, not a ‘blast database’. There’s definitely right and wrong ways to get a clean return out of chatbots.
Have questions? I bet you do… book a free consult in my calendar and we can discuss them.