What does it cost you to get a new patient? Do you know?

Almost everyone we onboard as a new client doesn’t have enough digital tracking setup to know what it costs their business to get a new patient.

Whether they’ve been doing some ads by themselves, or tried with SEO, or are boosting their posts on Facebook – it’s all spend with no visibility as to how many patients it brings, or what it costs you to get a patient. It’s guesswork, it’s messy, it’s definitely creating wastage.

As a business owner, there are times when you need to make decisions on gut feel, because there is limited data available for you to make the decision, and making a decision is better than not doing anything.

But this isn’t the case with majority of your digital marketing, there is plenty of data available if you want it.

It’s not always linear. Sometimes the booking agents like Cliniko or Nookal don’t make it easy to track – and some technical nouse is required to set it all up. But it’s very possible to get data on what a new patient costs to get from ads, and for all your online bookings what channel they came from.

If you have a goal of going from X new patients a month to X, but you’re not tracking the above, how do you formulate a clear plan to achieve the goal? How do you do it whilst making sure you’re not paying more than what you’re getting in return?

How do you set budgets?

How do you decide which channels to invest time and budget into, and which ones aren’t right for you or might need improvement?

If you’ve been thinking about doing more marketing, but feel like you don’t have the budget, or now isn’t the time. Then potentially you should at least get your tracking setup properly so you have this data available to you when you need to make decisions.

The longer you have accurate tracking, the more data you have available to make better decisions.

Let me know if you need help setting it up properly.